#ClearthePitch: Fußball spielen ohne Minengefahr

Heute, am UN-Tag zur Aufklärung über die Minengefahr, startet die Kampagne #ClearthePitch. Mit einem überraschungsgeladenen Video machen die Initiatoren darauf aufmerksam, dass nicht überall auf der Welt sorglos Fußball gespielt werden kann (auf Englisch).


Brahim wurde mit 5 Jahren von einer Landmine verletzt. Nachdem sein Dorf entmint wurde, kann er endlich wieder sicher Fußball spielen © J-J. Bernard / Handicap International

Today, on International Day of Mine Awareness and Assistance in Mine Action, Grey for Good, the philanthropic arm of Grey Group Singapore, has teamed up with DanChurchAid (DCA) to drive support for creating safer communities in post-conflict zones around the world - communities free of dangerous remnants of war such as land mines, unexploded ammunition and cluster bombs.

The centerpiece of this effort is a film created by Grey, Great Guns and Cutters together with a number of other partners.

This campaign tackles a topic often described as one of the most evil problems affecting millions of civilians in over 60 countries around the world. And while it will take a mammoth effort by DCA and other organizations to eradicate, the topic does not feature a lot in the public conversation or the media - other imminent issues get all the coverage. The core messaging is simple: Help DCA clear the pitch and create safer communities. The call to action: #ClearThePitch. On the website clearthepitch.org additional information is given and the direct link to donations is opened.

Weiterlesen auf: http://www.campaignbriefasia.com/2016/04/grey-for-good-launches-clearth.html

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